From the Ground, Up

The CEO of ASA products, Melody Hsieh, engaged This Dog Jumps for branding of the new "Mobo" three wheeled cruiser line. The launch of the "Mobo" brand required more than two years of research, planning, strategy, design and marketing. We began with only a name, created a dynamic logo, identified our target market, vendors, and direct-to-consumer strategies, and produced distinctive materials for every purpose.

We have endeavored to create a lasting brand for consumers interested in stylish family fitness. A result of a close working relationship with our client and with the hands-on effort put forth by CEO Melody Hsieh, the new brand "Mobo" garnered reviews from popular news sources CNN and MSNBC, and won a variety of product and parenting awards. "Mobo" was most recently showcased in magazines; Popular Science, Sports Illustrated Kids, Business Week, and Parenting.

Components of the "Mobo" identity: marketing materials, product names, colors, product photography, packaging, catalogs, advertising, trade show booths and support materials, clothing line, apparel tags, postcards, posters, web ads, billboards and promotional gifts for customers.

Package Design

Package Design for cruisers in 2 color shipping and 4 color retail packaging as well as air pump and helmet packaging.

Mobox and Content Design

In addition to the Cruiser, a Mobox is included inside the box containing instructional materials, information, registration, decals and cd promotions.

Cards and More Cards

Postcards, thank you cards, business cards and even collectible trading cards.

Trade Show Display

Banners, Displays, Promotional Postcards, Web Ads and Gifts

Clothing Design

Style, fabric, graphics and color schemes for an athletic apparel line, as well as several staff t shirts and give aways.

Selections from the complete branding and collateral creation of "Mobo" product line from ASA, by This Dog Jumps in Los Angeles